Bestpets Local retail club is here

Wednesday 21st April 2010

Bestpets is raising its profile with the exciting launch of the new Bestpets Local Symbol Group.

Operating from 20 depots nationwide, the Bestpets Symbol group is leading the way in the market by giving the independent pet retailer a chance to compete with the major multiples. The retailer scheme has been designed to drive footfall, increase profit and raise the profile of the independent pet store through keen promotions and impactful POS.

Pet retailers have the opportunity to be a part of the Bestpets Local Retail Club which includes benefits such as a promotional plan which is guaranteed to be better than and in addition to the already competitive Monthly promotions, extended promotional buying in periods, personalised promotional leaflets to distribute locally, posters, shelf edge tickets plus much much more. Alternatively they can sign up to be a Bestpets Local Symbol member where on top of the benefits already mentioned they will receive a free fascia and window graphics, staff uniforms and internet coverage for their pet store. The added incentive for customers to join is that there are no administration or joining fees -all that is asked is that they support the promotional deals and feature the deals in their stores.

Martin Race, Operations Director, said "We have taken a long time to carefully plan the launch of Bestpets Local obviously assisted by our success with Xtra Local in our Grocery business. We have listened to what both suppliers and customers in the Pet Trade want and have put together a package that is both simple and effective in driving their business. We are operating a sale or return policy for the customers on the promotional lines so that they can buy in confidence knowing that should they have residual stock at the end of the promotion, we will take this back from them. We have already had a great success in customer recruitment for the scheme with over 200 pet retailers signed up. We really are trying to look after our customers as they are our future. We believe this scheme will help benefit everyone involved".

The Bestpets Local Symbol groups first promotions will begin in the pet trade as of the 1st May. For more information about the scheme, please contact your local Bestpets depot or email us at