News

Beta® Re-Launch

Wednesday 5th July 2017

Beta® Re-Launch - All the information you need.

BETA® now has a new look

What's different?

· New colour coding and layout of information to help shoppers navigate the range more easily and understand key features

· Highlights the selected natural ingredients included in the recipes

· Focuses on the main benefits of feeding BETA®, both on front and back of pack

· Ensures the flavour variant is clearly visible

· Explains the Suffolk heritage and history of the brand

· Introduces the #realdogs used on pack and the different BETA® personalities

BETA®  Q&A

•Why has BETA packaging changed?

Nestle Purina® wanted to help shoppers navigate the range more easily and improve the layout of information on pack so the key features can be better understood.

•Are there any changes to the product?

The nutritional profile of BETA® remains the same, however some additional selected natural ingredients have been added such as parsley, spinach and carrot. There continues to be no added artificial colours, flavours or preservatives in BETA®.

•Are there any new additions to the range?

BETA® Small Dog has been added to the range in Puppy and Adult 2.5kg.

•Are there any name changes or de-lists in the range?

'Active' has changed to 'Working Dog'. New SKU codes apply. Mature Adult will be de-listed.

•Are there any pack size changes?

No, the range continues to include both 2.5kg and 14kg pack sizes.

•What is the benefit of dual shape and size kibbles?

A difference in kibble shape and size helps promote slower chewing and oral health which in turn, helps to maximise the efficiency of the digestive process.

•Should the new food be changed over gradually?

Although there are minimal changes with the added selected natural ingredients, to ensure a smooth transition Nestle Purina® recommend gradual introduction over 7-10 days.

Log in to start shopping, speak to your RSDM or Local Depot*.

New Beta Packs

*Bestpets Delivered customers can order online. Cash & Carry customers can view online and build a shopping list. All products offered are subject to availability, Government subsidy, Duty Charges & VAT as applicable. Information correct at time of publication. E&OE.